
Life is
full of excitement
Creating a sustainable and
exciting future
Vision
Our aim
Founder and CEO Masayuki TSURUMI worked at a food import company for 20 years, and while going abroad to purchase wine and food, realized the strength of the demand for Japanese products. In order to spread japanese prodocuts to the world he established Cross-Border Cultures and started export business in 2019.
Our aim is to introduce things and experiences from Japan that will excite people and make their everyday lives more enjoyable to a global audience, and vice versa.

Founder and CEO
Masayuki Tsurumi
Business
Export and Reuse business
There are still many hidden gems in Japan. Our company is introducing such Japanese products and services to the world.
We are developing our e-commerce business in about 190 countries with sales bases in the United States, the United Kingdom, and Australia.

Next-generation small mobilities development projects
To make a better societey and environment
The fuel efficiency of electric motorcycles is about one-tenth that of conventional gasoline motorcycles. Statistics show that 70% of people who drive cars on weekdays transfer alone, and 67% of the people transfer within 10km and 42% transfer within 5km. By occasionally switching to an electric small mobility when they transfer short distances, it will help ease traffic congestion in urban areas and reduce CO2 emissions.
We promote the business for a better society and environment.




SDGs
Beyond the borders of Japan and the world, we would like to contribute to creating a sustainable and exciting future.
We agree with the idea of SDGs and will work towards them.





